Maison Morain · Social media studio
Your brand should feel as considered online as it does in real life.
Maison Morain is a boutique social media studio for real estate professionals, creative businesses, and founder-led brands. I build the strategy, direct the content, and run your social presence, so it finally looks and sounds like the business you've built.
Based in South Texas. Working with brands everywhere.
- Since 2019in marketing, from corporate to agency
- Sotheby'sformer Senior Digital Marketing Specialist, Sotheby's International Realty
- 16.5%average engagement for a Portland real estate client
- Since 2018documentary photographer
Maison Morain is for you if…
Most of the businesses I work with aren't starting from zero. They have happy clients, a real reputation, and a feed that doesn't show any of it.
- Your business is great. Your Instagram just hasn't caught up yet.
- Your brand looks one way in person and another way online.
- You're tired of posting just to post.
- You know you should be more visible, and you also know you don't have the hours.
- You want someone who will learn your voice, not swap it out for marketing copy.
- You want social media to feel intentional instead of like one more thing hanging over you.
- You're ready to treat marketing as an investment, not a Sunday-night DIY project.
It's probably not for you if…
- You want to go viral, whatever it takes.
- You'd like to jump on every trend, whether or not it fits your brand.
- You're looking for the lowest price to get posts scheduled.
- You'd rather not be part of the process at all. (It's light, I promise, but your voice has to come from somewhere.)
- You're measuring success by follower count by next Friday.
Maison Morain is built for intentional, long-term brand building. If that sounds like a relief, we'll get along.
See If We're a Fit →Businesses where the feeling is part of the product.
I've spent my career working with businesses whose clients are buying a feeling as much as a service. That's the kind of brand I'm best at bringing online.
Real estate
Listings come and go. Your reputation is what people remember. I help agents and teams build a presence that makes clients feel like they already know you, with local, search-friendly content that keeps working long after it's posted.
Photographers
You make other people look incredible. I help you show your own work with the same care, and turn a portfolio into a feed that books.
Event planners
Your best work disappears the night it happens. I help you capture it, tell the story behind it, and keep your calendar full between seasons.
Retail & boutiques
People don't just buy the product. They buy the feeling of walking in. I help your feed carry that feeling to people who haven't walked in yet.
Coffee & hospitality
A good coffee shop already has everything it needs for great content: the menu, the space, the people behind the bar, the regulars, the morning rituals, the neighborhood. I help turn those into a feed people recognize before they read the name.
Strategy with an editorial eye.
Most social media managers know how to post. Most photographers know how to make something beautiful. It's rare to find someone who does both, and that's the gap Maison Morain was built to fill.
I'm Calle. I've worked in marketing since 2019, across corporate and agency teams, including as a Senior Digital Marketing Specialist with Sotheby's International Realty. I've also been a documentary photographer since 2018. That second part shapes everything: how I frame a listing, how I direct a phone shoot, and how I decide what a feed should feel like before a single post goes up.
So you get both halves. A strategy built around how your clients actually find you and decide to buy, and content that looks and sounds like your brand rather than a template half your competitors are also using.
- Marketing since 2019
- Senior Digital Marketing Specialist, Sotheby's International Realty
- Documentary photographer since 2018 · see the work
- Real estate, photographers, events, retail
- Instagram, Facebook, TikTok, Pinterest, Threads, LinkedIn
- Google Business Profile, Squarespace & Showit
One person, on purpose.
Every account is handled by me. You won't meet me on a call and then get passed to a coordinator. Maison Morain intentionally works with a limited number of monthly clients so every account gets the attention it deserves.
You're not buying posts.
Posts are just what shows up on your feed. What you're really paying for is everything behind them: someone thinking about your brand every week, a clear direction for what to say and how it should look, the consistency to show up even in your busiest months, and the hours you get back. For most business owners, the biggest change isn't the feed. It's that social media stops living in the back of their mind.
I run your feed. You run your business.
Four ways to hand it over. Every package includes strategy, content direction, design, captions, scheduling, a content calendar for your approval, and a monthly look at what's working. The difference is how much ground we cover.
Starter
Four great posts, done for you.
For small businesses that want to show up well each month, without a big commitment.
- Instagram and Facebook, with each post shared to both
- 4 posts a month in a mix of formats
- A content calendar each month for your approval
- Weekly story graphics
- Hashtag and keyword strategy
- ManyChat automations for calls to action
- Community replies three days a week
- Monthly snapshot report
Essential
Your consistent, polished presence, without another thing on your to-do list.
For established businesses that need to show up well on Instagram and Facebook, every week, without having to think about it.
- Instagram and Facebook, with each post shared to both
- 12 posts a month in a mix of formats
- Weekly reel prompts with a shot list
- Weekly story graphics
- Remote shoot direction twice a year
- Hashtag and keyword strategy
- ManyChat automations for calls to action
- Community replies three days a week
- Monthly snapshot report
- A 20-minute check-in call each quarter
Brand Presence
Your social media becomes a real growth channel, not just a place to post.
Best for established brands ready to take social seriously, and to be recognized for it.
- Instagram and Facebook, plus one more platform
- 16 posts a month in a mix of formats
- A 30-minute strategy call each month
- Growth tactics: collaborations, local tagging, and trends that actually fit
- Quarterly shoot direction, live over video or in person in Del Rio
- A quarterly newsletter for your email list
- Five custom branded templates
- Weekly reel prompts with a shot list
- Story graphics three days a week
- Hashtag and keyword strategy
- ManyChat automations for calls to action
- Community replies every weekday
- Monthly report with clear next steps
Full Partnership
Your entire social presence, handled.
For brands with launches, seasons, or a lot going on, who want a true marketing partner, not just someone to post.
- Instagram and Facebook, plus one more platform
- 18 posts a month in a mix of formats
- Google Business Profile management
- Meta ads management for one campaign at a time (ad spend billed to you directly)
- Monthly shoot direction, plus editing of footage you film
- Launch and campaign planning
- Weekly reel prompts with a shot list
- Story graphics five days a week
- Full branded template set, refreshed quarterly
- Keyword strategy updated monthly
- ManyChat automations for calls to action
- Comments and DMs every weekday
- Full report with goal tracking
- A 45-minute monthly call, plus a quarterly review
You keep the final say on everything that posts. Monthly packages start with a three-month commitment so the strategy has time to work. Need more? See the add-ons below.
Add what your brand needs next.
-
Meta ads management
$450 / monthCampaign setup and management on Facebook and Instagram, audiences built around how your clients buy, and a monthly ad report. Ad spend is billed to you directly.
Included in Full Partnership, one campaign at a time -
Extra platform
$350 / monthOne more platform, such as TikTok, Pinterest, or LinkedIn, with content adapted to fit it.
-
Google Business Profile
$250 / monthWeekly updates, photo uploads, review replies, and local search tune-ups.
Included in Full Partnership -
Website care
$200 / monthUp to two hours of updates each month on Squarespace or Showit. New listings, seasonal changes, fresh photos.
-
Monthly content shoot (Del Rio)
$450 / monthOne in-person photo and video session each month, fully edited.
Add-ons pair with any monthly package. Some are also available on their own below.
Founding clients keep a lower rate for as long as they stay.
You don't have to figure this out. There's a system.
Everything is planned, scheduled, and tracked in Rella, so your calendar, approvals, and monthly reports all come from one organized place instead of a pile of texts and spreadsheets.
- 01
Inquire
Tell me about your business and where your social stands today. You'll hear back from me within 24 hours.
- 02
Onboarding & strategy
One onboarding session over Google Meet or Zoom. We talk through your brand, your goals, and how your clients actually find you and decide to buy. That becomes your content pillars and mood board, so every post has a job.
- 03
Content direction
Your calendar, planned two weeks at a time, with reel prompts and a simple shot list for anything only you can film.
- 04
Creation
I design, write, and edit everything with a documentary eye. When we need fresh photos or video, I direct the shoot, over video call or in person.
- 05
Review
You see everything before it goes live, and you always have the final say.
- 06
Scheduling & community
I schedule, publish, and handle the conversations that keep your account alive between posts.
- 07
Reporting
Each month, a plain-English look at what worked, what didn't, and what we're changing next.
I run your feed. You run your business.
What changes when the strategy is right.
Numbers matter. So does opening your own profile and finally recognizing your brand. Here's some of both.
One account was built up and one was brought back, so together they show both.
A Portland agent people feel they know
average engagement rate, against an industry norm of 1 to 3%
- Content views 471,920+164%
- Reach 149,958+529%
- Shares 3,922
- Saves 1,764
- The strategy
- Build a local audience on purpose. Every caption is written around how Portland buyers and sellers actually search. The content leads with personality and with listings people want to save and send to a friend.
- The result
- Shares and saves show which posts people found worth keeping or sending on. Casey's content earned more than 5,600 of them in seven months. That's how a feed turns into referrals.
Bringing a quiet feed back to life
Facebook engagement in six months
- Facebook views 16,747+1,281%
- Facebook reach 10,796+1,497%
- Instagram engagement rate 15.9%
- Instagram saves 85up from 1
- The strategy
- Show up again, steadily, on both platforms. Captions are written for an older, settled buyer in full, friendly sentences. Carousels teach buyers something useful. Listings get a fresh angle every time, so the feed never feels like the same post twice.
- The result
- A quiet account doesn't start from zero. It starts from behind. In six months, Keith's audience went from barely seeing him to engaging with his listings every week.
Lifestyle and family
views in 10 weeks, from a 622-follower account
- Engagement rate 6.3%
- Total interactions 3,055
- Net new followers +520
- Posts published 74
- Why it's here
- Built with the same strategy I bring to every client account.
Morain Bro's Coffee Co.
- The story
- Morain Bro's started at our at-home coffee bar and is named for my two sons. It's a small, personal brand, and it's where I get to build a coffee brand exactly the way I'd build one for a client.
- The thinking
- A coffee brand people remember isn't built on latte art alone. The identity is hand-drawn, a little bit South Texas, and personal on purpose. The content direction starts where every good coffee shop's story already lives: the morning ritual, the menu, the people behind the bar, and the regulars.
- The work
- Logo & brand identity · menu design · cup and packaging mockups · brand pattern · visual direction
Start with a clear plan.
Some clients want to start smaller, and that's a good instinct. Each of these stands on its own. Each one also gives us a head start if you decide to hand over the whole thing later.
Social Audit
An honest look at what's working, what isn't, and what to fix first.
- A review of your recent content
- Name and bio suggestions
- Highlight suggestions
- Best-practices checklist
- Five reel ideas made for you
- How to read your numbers and what to change
Book a Social Strategy within 30 days and your audit fee counts toward it.
Book an AuditSocial Strategy
A plan you can actually follow, built around how your clients buy.
- Everything in the Social Audit
- Competitor and audience research
- Content pillars tied to how your clients buy
- Keyword, hashtag, and growth plan
- A 30-day content plan to start right away
- A 30-minute coaching call
- A check-in 30 days later
Move into monthly management within 60 days and your strategy becomes the foundation. We skip straight to creating.
Build My Social Strategy →Content Creation
Beautiful content, wherever you are.
You don't need a studio in your town to have content that looks like it came from one. I plan every detail, guide you through the shoot, and edit everything with a documentary eye.
Remote
- Discovery call and brand mood board
- Detailed shot list
- Simple filming guide for your phone
- Live creative direction over video call
- Full edit of your photos and short videos
In Del Rio
- Discovery call and brand mood board
- Detailed shot list
- 30-minute photo session
- 30-minute video session
- Full edit of your photos and short videos
Strategy Partner
Your team posts. I plan the play.
For businesses with someone in-house who can post and reply, but who want a senior strategist behind every post. Many agents and teams with an assistant start here.
- A content strategy built around your goals
- Your content calendar, updated every two weeks
- Ideas for captions, stories, carousels, and reels
- Weekly reel prompts your team can film
- A monthly review of your numbers
- A 30-minute strategy call each month
Posting and community management stay with your team.
Ask About Strategy PartnerStay in front of your clients all year.
Social media is one piece of how people find you. These services keep the rest of your marketing just as calm and considered, so your brand feels the same everywhere it shows up.
Blog & Local SEO Content
Content that keeps working long after posting.
Two search-friendly blog posts a month, written around what your clients actually search for. It's the same thinking that built a 46% local audience for my Portland real estate client.
- Keyword research
- Writing
- Formatting on your site
- Posts shared to your social
Paid Ads Management
Ads that reach the right buyers.
For clients who handle their own social but want ads run well. At Sotheby's International Realty, I ran Meta ads targeted by buyer type and market. Yours get the same care.
- Campaign setup and management
- Audiences built around buyer type and market
- A monthly ad report
Three-month minimum. Ad spend is billed to you directly.
Ask About AdsLinkedIn for Founders & Agents
Show up where your next client looks.
For owners whose next client is more likely to find them on LinkedIn than on Instagram.
- 8 posts a month, written in your voice
- Profile polish
- Light engagement on your behalf
Team & Brokerage Program
One clear brand for your whole team.
At Sotheby's, I managed social, email, and ads for 10+ brokers at once. Your team gets one shared look, and every agent shows up well.
- Up to five agents
- One shared brand look
- A template set for the team
- A content calendar for the team account
- Monthly content for each agent
- One team report
Each additional agent is $350 / month.
Ask About Team PlansCreator & UGC Partnerships
Real people sharing why they love you.
A best fit for boutiques, coffee shops, and hospitality. I find creators who suit your brand and handle the details, so the content feels honest.
- Finding the right creators
- The brief
- The agreement
- Making sure the content gets delivered
Need one thing done really well?
Each project stands on its own, with a clear scope and a clear finish. Many clients start here, then move into monthly support once they know how it feels to work together.
Brand Identity
A brand that finally looks like you.
Before the feed, there's the brand. I build your whole visual identity, from the first mood board to the finished guide, so everything you share starts from the same place. I've also led a full retail rebrand with a launch campaign.
See the Morain Bro's work ↑Pair it with a Launch Campaign and save $250.
Start My Brand Identity →What's included
- Discovery call
- Mood board
- Logo suite: main logo, secondary mark, and icon
- Color palette
- Font pairing
- Brand pattern
- A short brand guide
Listing Launch Kit
Launch every listing like a luxury brokerage.
Made for real estate. Every listing launches like it belongs on a luxury brokerage feed.
- One listing reel
- One carousel
- "Just listed" and "just sold" graphics
- Search-friendly captions
- An email announcement for your list
Or three listings for $1,050.
Launch a ListingLaunch Campaign
A calm plan for your big moment.
A four to six week plan for a grand opening, a rebrand, a new product, or your busy season.
- Content for every week of the launch
- A story sequence
- An email to your list
- A wrap-up report
Branded Template Suite
Post on your own and stay on brand.
- 10 custom Canva templates
- Posts, stories, and reel covers
- Made in your brand
- A short video on how to use them
Profile Setup & Launch
Show up polished from day one.
For new businesses that want to look established from the very first post.
- Account setup or cleanup
- Name and bio
- Highlight covers
- A nine-post starter grid
- Google Business Profile setup
Brand Photography Session (Del Rio)
Real photos of you and your work.
Honest, documentary-style photos of your business as it really is, taken by me here in Del Rio.
- A planning call
- A one-hour documentary-style photo session
- A fully edited gallery
Team Training Session
Teach your team to do it well.
A 90-minute live session for you or your in-house assistant.
- Filming
- Posting
- Reading your numbers
- A recording and a one-page guide
Book Strategy Partner within 30 days and this fee counts toward your first month.
Book a TrainingAds Audit & Setup
Start your ads on solid ground.
- A review of your past ads
- Audience and pixel setup
- Your first campaign, built and ready to run
Move into ads management within 30 days and this fee counts toward your first month.
Book an Ads AuditBefore you reach out
Do you work with clients outside Texas?
Yes. Maison Morain is fully remote, and I currently work with clients as far away as Portland, Oregon. Strategy, content direction, shoot direction, and management all happen online, so your location never limits the quality of your content.
Do I need to provide my own photos and video?
Some, yes. The best content comes from inside your business. I'll send weekly reel prompts and a simple shot list so you know exactly what to capture, usually a few minutes of filming on your phone. For bigger moments, I direct shoots live over video call, and in-person shoots are available in Del Rio.
How involved do I need to be?
A little at the start, then very little. Onboarding is a single session over Google Meet or Zoom. After that, you'll approve your calendar, film the occasional prompt, and, on Brand Presence and Full Partnership, join a monthly strategy call.
What platforms do you manage?
Instagram, Facebook, TikTok, Pinterest, Threads, and LinkedIn, plus Google Business Profile and website updates on Squarespace and Showit. Instagram is home base for every package; we choose the others based on where your clients actually spend time. Everything is planned, scheduled, and reported through Rella.
Do you offer one-time projects?
Yes. Every project in the One-Time Projects section stands on its own, like a Brand Identity, a Listing Launch Kit, or a Launch Campaign. Many clients start with one, and that work becomes a head start if we move into monthly support later.
Can I add services to my monthly package?
Yes. Any monthly package can grow with add-ons like Meta ads, an extra platform, Google Business Profile, or website care. You'll find them all, with prices, in the add-on menu right under the packages.
What happens after I inquire?
You'll hear back from me within 24 hours. If it looks like a fit, we'll set up a short call to talk about your business, where your social stands, and what you want it to do. Then I'll send a recommendation and a proposal. No pressure, no hard sell, and if I'm not the right fit, I'll tell you.
How long does onboarding take?
One session. We cover your brand, goals, audience, and voice together over Google Meet or Zoom, and I take it from there: content pillars, mood board, and your first calendar.
Do you guarantee follower growth?
No, and be wary of anyone who does. Followers are easy to buy and easy to inflate. I track the things that tell us whether social is actually working: reach to the right people, engagement, saves and shares, profile visits, website clicks, and inquiries that mention your content. You'll see all of it in your monthly report.
What makes Maison Morain different from a traditional social media manager?
Most social media managers know how to post. Most photographers know how to make something beautiful. I bring senior-level marketing strategy and a documentary photographer's eye to the same account, so the strategy and the look are built together instead of being handed between two people.
How many clients do you work with?
A small number, on purpose. I take on no more than six monthly clients at a time so every account gets real attention from me personally. When I'm full, I'll tell you honestly when the next opening is.
One small Instagram idea, every other week.
A short letter from the studio with one idea to help your feed feel like your business does in real life, plus a 10-minute fix you can try that same day.
Join The Quiet Edit →Your business already deserves to be taken seriously online. Let's make sure your social presence does too.
Tell me where your social presence is now and where you'd like it to go. I'll take it from there.
Let's Work Together →Currently accepting a limited number of new monthly clients.
Maison Morain · Based in South Texas. Working with brands everywhere. · calle@maisonmorain.com