Maison Morain · Social media studio
Your brand should feel as considered online as it does in real life.
Maison Morain is a boutique social media studio for real estate professionals, creative businesses, and founder-led brands. I build the strategy, direct the content, and run your social presence, so it finally looks and sounds like the business you've built.
Based in South Texas. Working with brands everywhere.
- Since 2019in marketing, from corporate to agency
- Sotheby'sformer Senior Digital Marketing Specialist, Sotheby's International Realty
- 16.66%average engagement for a Portland real estate client
- Since 2018documentary photographer
Maison Morain is for you if…
Most of the businesses I work with aren't starting from zero. They have happy clients, a real reputation, and a feed that doesn't show any of it.
- Your business is great. Your Instagram just hasn't caught up yet.
- Your brand looks one way in person and another way online.
- You're tired of posting just to post.
- You know you should be more visible, and you also know you don't have the hours.
- You want someone who will learn your voice, not swap it out for marketing copy.
- You want social media to feel intentional instead of like one more thing hanging over you.
- You're ready to treat marketing as an investment, not a Sunday-night DIY project.
It's probably not for you if…
- You want to go viral, whatever it takes.
- You'd like to jump on every trend, whether or not it fits your brand.
- You're looking for the lowest price to get posts scheduled.
- You'd rather not be part of the process at all. (It's light, I promise, but your voice has to come from somewhere.)
- You're measuring success by follower count by next Friday.
Maison Morain is built for intentional, long-term brand building. If that sounds like a relief, we'll get along.
See If We're a Fit →Businesses where the feeling is part of the product.
I've spent my career working with businesses whose clients are buying a feeling as much as a service. That's the kind of brand I'm best at bringing online.
Real estate
Listings come and go. Your reputation is what people remember. I help agents and teams build a presence that makes clients feel like they already know you, with local, search-friendly content that keeps working long after it's posted.
Photographers
You make other people look incredible. I help you show your own work with the same care, and turn a portfolio into a feed that books.
Event planners
Your best work disappears the night it happens. I help you capture it, tell the story behind it, and keep your calendar full between seasons.
Retail & boutiques
People don't just buy the product. They buy the feeling of walking in. I help your feed carry that feeling to people who haven't walked in yet.
Coffee & hospitality
A good coffee shop already has everything it needs for great content: the menu, the space, the people behind the bar, the regulars, the morning rituals, the neighborhood. I help turn those into a feed people recognize before they read the name.
Strategy with an editorial eye.
Most social media managers know how to post. Most photographers know how to make something beautiful. It's rare to find someone who does both, and that's the gap Maison Morain was built to fill.
I'm Calle. I've worked in marketing since 2019, across corporate and agency teams, including as a Senior Digital Marketing Specialist with Sotheby's International Realty. I've also been a documentary photographer since 2018. That second part shapes everything: how I frame a listing, how I direct a phone shoot, and how I decide what a feed should feel like before a single post goes up.
So you get both halves. A strategy built around how your clients actually find you and decide to buy, and content that looks and sounds like your brand rather than a template half your competitors are also using.
- Marketing since 2019
- Senior Digital Marketing Specialist, Sotheby's International Realty
- Documentary photographer since 2018 · see the work
- Real estate, photographers, events, retail
- Instagram, Facebook, TikTok, Pinterest, Threads, LinkedIn
- Google Business Profile, Squarespace & Showit
One person, on purpose.
Every account is handled by me. You won't meet me on a call and then get passed to a coordinator. Maison Morain intentionally works with a limited number of monthly clients so every account gets the attention it deserves.
You're not buying posts.
Posts are just what shows up on your feed. What you're really paying for is everything behind them: someone thinking about your brand every week, a clear direction for what to say and how it should look, the consistency to show up even in your busiest months, and the hours you get back. For most business owners, the biggest change isn't the feed. It's that social media stops living in the back of their mind.
I run your feed. You run your business.
Three ways to hand it over. Every package includes strategy, content direction, design, captions, scheduling, a content calendar for your approval, and a monthly look at what's working. The difference is how much ground we cover.
Essential
Your consistent, polished presence, without another thing on your to-do list.
For established businesses that need to show up well on Instagram, every week, without having to think about it.
- 12 posts a month, including 4 reels
- Weekly reel prompts with a shot list
- Weekly story graphics
- Hashtag and keyword strategy
- Community replies three days a week
- Monthly snapshot report
Brand Presence
Your social media becomes a real growth channel, not just a place to post.
Best for established brands ready to take social seriously, and to be recognized for it.
- Instagram plus one more platform
- 14 posts a month, including 6 reels
- Weekly reel prompts with a shot list
- Story graphics three days a week
- Five custom branded templates
- Hashtag and keyword strategy
- Community replies every weekday
- Growth tactics: collaborations, local tagging, and trends that actually fit
- Monthly report with clear next steps
- A 30-minute strategy call each month
- Quarterly live shoot direction
Full Partnership
Your entire social presence, handled.
For brands with launches, seasons, or a lot going on, who want a true marketing partner, not just someone to post.
- Up to three platforms
- 18 posts a month, including 10 reels
- Weekly reel prompts with a shot list
- Story graphics five days a week
- Full branded template set, refreshed quarterly
- Keyword strategy updated monthly
- Comments and DMs every weekday
- Launch and campaign planning
- Full report with goal tracking
- A 45-minute monthly call, plus a quarterly review
- Monthly live shoot direction
You keep the final say on everything that posts. Monthly packages start with a three-month commitment so the strategy has time to work. Paid ads, extra platforms, Google Business Profile, website updates, and in-person shoots are available as add-ons.
You don't have to figure this out. There's a system.
Everything is planned, scheduled, and tracked in Rella, so your calendar, approvals, and monthly reports all come from one organized place instead of a pile of texts and spreadsheets.
- 01
Inquire
Tell me about your business and where your social stands today. You'll hear back from me within 24 hours.
- 02
Onboarding & strategy
One onboarding session over Google Meet or Zoom. We talk through your brand, your goals, and how your clients actually find you and decide to buy. That becomes your content pillars and mood board, so every post has a job.
- 03
Content direction
Your calendar, planned two weeks at a time, with reel prompts and a simple shot list for anything only you can film.
- 04
Creation
I design, write, and edit everything with a documentary eye. When we need fresh photos or video, I direct the shoot, over video call or in person.
- 05
Review
You see everything before it goes live, and you always have the final say.
- 06
Scheduling & community
I schedule, publish, and handle the conversations that keep your account alive between posts.
- 07
Reporting
Each month, a plain-English look at what worked, what didn't, and what we're changing next.
I run your feed. You run your business.
What changes when the strategy is right.
Numbers matter. So does opening your own profile and finally recognizing your brand. Here's some of both.
Portland-area real estate
average engagement rate, against an industry norm of 1 to 3%
- Content views 470,782+262%
- Reach 146,781+463%
- Saves 1,615
- Shares 3,838
- The strategy
- Build a local audience on purpose. Search-optimized captions written around how Portland buyers and sellers actually search, from a studio in South Texas.
- The result
- A 46% Portland-local audience, built through search rather than paid reach.
Lifestyle and family
views in 10 weeks, from a 622-follower account
- Engagement rate 6.3%
- Total interactions 3,055
- Net new followers +520
- Posts published 74
- Why it's here
- One of our own brands, run on the same strategy I build for clients.
Morain Bro's Coffee Co.
- The story
- Morain Bro's started at our at-home coffee bar and is named for my two sons. It's a small, personal brand, and it's where I get to build a coffee brand exactly the way I'd build one for a client.
- The thinking
- A coffee brand people remember isn't built on latte art alone. The identity is hand-drawn, a little bit South Texas, and personal on purpose. The content direction starts where every good coffee shop's story already lives: the morning ritual, the menu, the people behind the bar, and the regulars.
- The work
- Logo & brand identity · menu design · cup and packaging mockups · brand pattern · visual direction
Start with a clear plan.
Some clients want to start smaller, and that's a good instinct. Each of these stands on its own. Each one also gives us a head start if you decide to hand over the whole thing later.
Social Audit
An honest look at what's working, what isn't, and what to fix first.
- A review of your recent content
- Name and bio suggestions
- Highlight suggestions
- Best-practices checklist
- Five reel ideas made for you
- How to read your numbers and what to change
Book a Social Strategy within 30 days and your audit fee counts toward it.
Book an AuditSocial Strategy
A plan you can actually follow, built around how your clients buy.
- Everything in the Social Audit
- Competitor and audience research
- Content pillars tied to how your clients buy
- Keyword, hashtag, and growth plan
- A 30-day content plan to start right away
- A 30-minute coaching call
- A check-in 30 days later
Move into monthly management within 60 days and your strategy becomes the foundation. We skip straight to creating.
Build My Social Strategy →Content Creation
Beautiful content, wherever you are.
You don't need a studio in your town to have content that looks like it came from one. I plan every detail, guide you through the shoot, and edit everything with a documentary eye.
Remote
- Discovery call and brand mood board
- Detailed shot list
- Simple filming guide for your phone
- Live creative direction over video call
- Full edit of your photos and short videos
In Del Rio
- Discovery call and brand mood board
- Detailed shot list
- 30-minute photo session
- 30-minute video session
- Full edit of your photos and short videos
Strategy Partner
Your team posts. I plan the play.
For businesses with someone in-house who can post and reply, but who want a senior strategist behind every post. Many agents and teams with an assistant start here.
- A content strategy built around your goals
- Your content calendar, updated every two weeks
- Ideas for captions, stories, carousels, and reels
- Weekly reel prompts your team can film
- A monthly review of your numbers
- A 30-minute strategy call each month
Posting and community management stay with your team.
Ask About Strategy PartnerBefore you reach out
Do you work with clients outside Texas?
Yes. Maison Morain is fully remote, and I currently work with clients as far away as Portland, Oregon. Strategy, content direction, shoot direction, and management all happen online, so your location never limits the quality of your content.
Do I need to provide my own photos and video?
Some, yes. The best content comes from inside your business. I'll send weekly reel prompts and a simple shot list so you know exactly what to capture, usually a few minutes of filming on your phone. For bigger moments, I direct shoots live over video call, and in-person shoots are available in Del Rio.
How involved do I need to be?
A little at the start, then very little. Onboarding is a single session over Google Meet or Zoom. After that, you'll approve your calendar, film the occasional prompt, and, on Brand Presence and Full Partnership, join a monthly strategy call.
What platforms do you manage?
Instagram, Facebook, TikTok, Pinterest, Threads, and LinkedIn, plus Google Business Profile and website updates on Squarespace and Showit. Instagram is home base for every package; we choose the others based on where your clients actually spend time. Everything is planned, scheduled, and reported through Rella.
Do you offer one-time projects?
Yes. The Social Audit, Social Strategy, and Content Creation are all available on their own. Many clients start with one of them, and if you move into monthly management later, that work becomes your head start.
What happens after I inquire?
You'll hear back from me within 24 hours. If it looks like a fit, we'll set up a short call to talk about your business, where your social stands, and what you want it to do. Then I'll send a recommendation and a proposal. No pressure, no hard sell, and if I'm not the right fit, I'll tell you.
How long does onboarding take?
One session. We cover your brand, goals, audience, and voice together over Google Meet or Zoom, and I take it from there: content pillars, mood board, and your first calendar.
Do you guarantee follower growth?
No, and be wary of anyone who does. Followers are easy to buy and easy to inflate. I track the things that tell us whether social is actually working: reach to the right people, engagement, saves and shares, profile visits, website clicks, and inquiries that mention your content. You'll see all of it in your monthly report.
What makes Maison Morain different from a traditional social media manager?
Most social media managers know how to post. Most photographers know how to make something beautiful. I bring senior-level marketing strategy and a documentary photographer's eye to the same account, so the strategy and the look are built together instead of being handed between two people.
How many clients do you work with?
A small number, on purpose. I take on no more than six monthly clients at a time so every account gets real attention from me personally. When I'm full, I'll tell you honestly when the next opening is.
One small Instagram idea, every other week.
A short letter from the studio with one idea to help your feed feel like your business does in real life, plus a 10-minute fix you can try that same day.
Join The Quiet Edit →Your business already deserves to be taken seriously online. Let's make sure your social presence does too.
Tell me where your social presence is now and where you'd like it to go. I'll take it from there.
Let's Work Together →Currently accepting a limited number of new monthly clients.
Maison Morain · Based in South Texas. Working with brands everywhere. · calle@maisonmorain.com