a new course · september 28, 9am cst
content people care about.
the easy content system for creators who are tired of guessing what to post, from a social media strategist who does this for brands all week long.
$27 for everyone, from october 1.
no spam. you'll get one email when it opens, and the $17 price runs through september 30 only.
the companion workbook, 16 pages.
5 short modules, and the workbook that goes with them
hey there, i'm calle
social media marketer, mom of two.
i spent eight years in corporate advertising and marketing as a senior social media manager, building the kind of campaigns big brands spend real money on. then i became a mom and wanted something different. not less ambition, just a life where my work fit around my family instead of competing with it.
now i work as a freelance social media strategist, running instagram pages for businesses all over the country, entirely from home. this page is where the rest of it lives: the motherhood and the lifestyle, the ugc work, and the content tips i'd give a client, handed to you instead.
cheering you oncalle
what you'll find here
three things, and they all feed each other.
this isn't a niche, it's a life. here's what i actually post about, and why the three belong together.
01
motherhood & lifestyle
the honest version of the day, not the highlight reel. two kids, a house that's rarely tidy, and the small things worth keeping.
02
ugc & brand work
content made for brands to run on their own pages and ads. filmed on my phone, at home, on my own schedule.
03
content tips
what eight years in corporate social taught me about why people stop scrolling, translated out of marketing-speak.
same camera roll, three different jobs.
ugc
get paid by brands to make content.
the course i bought and work from, and the kit i send brands when i pitch.
affiliate link. if you buy the ugc accelerator through the button above i earn a commission, at no extra cost to you. i'm a student of the course, not the creator.
work with me
an outside look at your instagram.
for the business owner who's posting, selling and trying to make instagram work, but can't tell what needs fixing from inside her own account.
you've looked at your own account approximately nine million times, so everything looks normal by now. a potential buyer doesn't arrive with all the context that's in your head. she lands and starts deciding almost immediately: what does she do? is this for someone like me? what is she selling? why would i want it?
this isn't about a prettier feed. i look at instagram as part of your business: what's already doing its job, what's creating confusion or weakening buying desire, and what i'd change so the right person understands who you are and why she should care.
instagram audit
$147
one account, read end to end by a strategist, with the changes i'd make and the order i'd make them in.
this is for you if
free. all yours.
the four tools that actually get you posting.
start here ↓
the content tools i actually use
the four tools behind my reels, graphics, dms and email list, what is free, and how they fit together.
get the free guide →the whole idea
you don't need more hours, girlie. you need a plan that fits the ones you already have.
calle · it's calle morain
the two-column note
motherhood and ambition aren't opposites.
back in 2023 i had my first baby, and i went back to my full time job still loving my career. then i started jotting my salary on one side of a note and childcare on the other, and the same truth kept staring back: i was working full time, missing him all day, to basically break even. that note is where all of this began.
my why.
a new course · september 28, 9am cst
content people care about.
the easy content system for creators who are tired of guessing what to post. 5 short modules and a 16-page companion workbook.
$17 through september 30 $27 · opens september 28, 9am cst
one email when it opens. the $17 price runs through september 30.